Releasing an app per store can get complicated and take a lot of time. If you release it to your website it can be a lot simpler.
What if you could release an app that pulled the game right from your website. That way your fans could download one app and you can update your content to the web which is a lot easier.
Basically, it would be like a mobile website. You could update the website on your own and you can upload the games without having to go through the certification process. The question is if this can be done with a native app from Xcode or done with the Android SDK.
It would be nice to do this without having to pull up safari on the iPhone but instead have it completely done through your custom app. I would also assume that you would have to package a whole bunch of HTML 5 libraries in order to make it work.