How do you guys market your game?

Discussion and feedback on Construct 2

Post » Mon Mar 24, 2014 8:52 pm

Silverforce wrote:
His game made a lot of $$ on iOS and Android, so porting games to more platform is the best approach. I see him as a perfect example for potential of C2 users, because C2 is able to do mobiles and steam/pc/mac games off one code base.

Essentially he did mention spending money on marketing his games, prior to getting Steam Greenlight where the major $$ was.


Certainly, sounds good, but like it says in the article, not the easiest thing to do.
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Post » Mon Mar 24, 2014 11:16 pm

I think, nowadays, you can promote your title by being contact with all major game portals, youtubers and reviewers and without espending money. Just give an demo or an beta version of your game, asking to play, in a gently and professional way. If it's good and they liked, they will support the game as they can.
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Post » Mon Mar 24, 2014 11:48 pm

Hi, Silverforce. As someone who works for a film production company, I can tell you that video game marketing is very similar. Essentially, it all boils down to the quality of your game. Is it fun? What sort of demographics are you targeting? Are there similar games out there? Is it a free game or a paid app? These are just a few questions every player has on their mind, and questions you should have answers for. There are TONS of legitimate review sites out there looking for quality games to review, because those games boost page views for the site, which is a win-win for all parties involved. Since your game is an indie production, a few to check out would be Indiemag, Gamejolt, IndieDB, App Spy, etc. A simple google search for "indie game review sites" will provide you all you need. There's also Reddit, where you can post to r/indiegaming, r/androidgaming, r/pcgaming, r/steam, and more. You can also contact "Let's Play" youtube channels to review your game. DON'T limit yourself to a few forums and "hope for the best", and inversely, NEVER pay for a review. Nobody frequents paid review sites, because they're crap. Do your research, contact all the resources I mentioned, and don't give up until you start seeing your hard work pay off.
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So Say We All
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Post » Tue Mar 25, 2014 12:12 am

@swordofsolace @kossglobal

Thanks for the excellent advice, it's very much appreciated.

As a new indie, is it worth it to buy Ads to market your game? Maybe on gaming review sites or via mobiles.
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Post » Tue Mar 25, 2014 1:07 am

@Silverforce

Advertising on youtube became relatively easy and cheap with an advantage of reaching only your target.
I'm new as an Indie too. However, I work with publicity so I understand a bit about reaching the right people for your product. Most of the time, It's really expensive and takes time. With the internet, you can achieve it, with no money or with a "small" amount depending on how you deal with the situation, which is can be very different in each situation.
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