5) Youtube video's - Having a youtube video so users caan see the functionality of your games and apps is a free way of getting more users to your game or app. Also youtube is a gateway to help your game or app go VIRAL especially if the artwork is high quality.
I really like the idea of YouTube videos. I used to run an independent video game store over 15 years ago and always imported Japanese gaming magazines that came with DVDs that showed in-game and behinds-the-scenes footage of new and obscure titles. We showed this to customers who visited the shop. When YouTube and other similar services came around, they unfortunately could not afford to provide the magazines anymore but I remember to always go on YouTube to find and download game footage there. I discovered plenty new games and would eagerly send URL-links to friends and colleagues.
It might seem like a lot of work but marketing is really the only way to accomplish earning a decent income off of apps and helps with the luck factor.
I even had my own YouTube channel back in 2005 but struggled figuring out what truly made something go viral. One footage I thought was great got only 1000 views, while another got 260 000! Now many people make a living off of YouTube. I obviously googled the topic and found a few nice articles that gave a reasonable overview of how you can use YouTube to make money:
https://www.1and1.com/digitalguide/onli ... n-youtube/
It mostly covers tips and tricks for YouTubers themselves, but since advice #5, that is given by PixelPower, is to create a YouTube video or channel, may of the pointers mentioned will be a good way to become acquinted with how it works? Like how YouTube functions commercially for instance.
Apparently, if a YouTube footage of your game is used as an AD on someone's channel, it has to be seen by the viewer for at least 30 seconds for the YouTuber to make money from it. The guide also suggest to interact and become active with other YouTube channels by leaving comments and sharing your opinion using video responses <img src="{SMILIES_PATH}/icon_e_smile.gif" alt=":)" title="Smile">
Anyway, I thought it was a good and brief insight into the world of commercial YouTube that I wasn't aware of earlier, so hopefully some other users can get learn a little from it too <img src="{SMILIES_PATH}/icon_e_smile.gif" alt=":)" title="Smile">