@bWard We actually don't have any more capacity for marketing work at the moment, but I'm happy to help in the forums.
I highly recommend using Promoter
. Our tool is similar, but actually handles bulk emailing and syncing coverage with a contacts list. These guys have an awesome press list, which we used as a starting point ourselves.
Ironically we haven't done any marketing for Mortar Melon. We were going to use Windows 8 as a soft-launch, and utilise a longer-term strategy. We've got some cool viral melon ideas ;)