I don't think it's fair to call it false advertising: you can actually publish to Android and iOS. However, I admit we should probably clarify it like Arima suggested with an asterisk and noting it's "via CocoonJS/AppMobi", since we've heard a few times now about people who didn't know it worked this way. This will help better inform users and avoid accusations like this.
It's true Construct 2 doesn't directly export an APK or IPA. You have to use appMobi or CocoonJS to build that. However according to appMobi's pricing page
it's either free (for hobby use) or free for your first 10,000 monthly active
users. CocoonJS haven't announced official pricing yet (their pricing page states it's currently free until 2013
) but likewise I'd expect there to be a good free option to help get you going. On top of that, coce you've got the hang of appMobi or CocoonJS the export-and-test cycle is pretty fast (via Test over Wifi/Test Anywhere in appMobi, or the CocoonJS Launcher). Publishing takes a little longer, but you only do that once when you're done, so it's not so important. So I think it's fair to say you can get as far as publishing a few apps and there are no hidden fees or anything extra to pay compared to if Construct 2 did directly export an APK or IPA.
I know it's not so popular, but publishing iOS web apps does actually work surprisingly well with iOS 6 and newer. You have to be more creative with monetisation, but you also don't have to give away 30%, and you can add them to the home screen so they look and work like native apps
. Web games also make it possible to make publishing deals, which some users are actively doing. I think that's a unique point to saying we have iOS support, because I don't think every tool that says it supports iOS also supports that.
Anyway, I'll bring it up with Tom and see what we can change to make our site clearer on this.