I'm almost 100% sure that thing was 'not' made by people who play games regularly. With the exception of maybe kids, I know of very few people who "clench" their controller while playing. The whole product reeks of stupid, and they'll make a crapload of money of it. Because stupid people buy stupid shit, and in general, people are pretty stupid. Have I said stupid enough times now?
And just in case they, or anyone, thought they were being original.