What is Admob average pay per click and earnings?

Ideas and discussion about publishing and distributing your games

Post » Wed Feb 12, 2014 11:16 pm

What is your Admob average pay per click and earnings?
Please post your comments in this topic if you use Admob, do you like it?, how much views(downloads) got your game?, with platform pays the best? and do you know an alternative ? I'am about to use Admob in my new games for fast earnings, are alternative methods faster to make more money ? Do you know some of them ?

:D Just asked a lot of questions please don't get tired, i really need help about this.
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Post » Thu Feb 13, 2014 12:05 am

I'm just as curious as you on how much it'll help. But my latest game "Lazy rocket" was just released for free, I'm using it as a way to test the market and ads profitability.

I'll keep you updated. But the average per click is barely 2 cents, I've noticed.
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Post » Thu Feb 13, 2014 12:38 am

CPM is around $1, or $1 per 1000 Ad impressions. Clicks I have seen as high as $0.25, but its going to vary on the Ad shown obviously.

Essentially my rough guide on income per active user per day based on my very limited experience:

Assuming each user will go through 10 impressions per day/play session. About 10 minutes spent in your game, this is a pretty big assumption and highly game dependent.

100 active users = 1000 impressions per day = $1
1,000 = 10,000 = $10
10,000 = 100,000 = $100
100,000 = $1,000
1,000,000 = $10,000

So on and so forth, just a rough guide. But it will HIGHLY depend on your own game and how long they spend playing it per session. For me, when I had my game free + Ads/IAP, I see per active user generate around 10 impressions per day.

Flappy Bird was said to have about $50,000 a day from Ads. It had about 50M downloads (probably heaps more down since everyone rushed to get it before its gone!!), probably had 10M active users (lots try it once and uninstall or never play it again). I would guess the "average" active user plays it a few minutes per day only.

Also my guide is probably inflated, since if users disable mobile data or wifi, no Ads are ever shown. To be safe, double the required active user.Silverforce2014-02-13 00:39:40
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Post » Thu Feb 13, 2014 10:15 am

@Rory that will be great example.

@Silverforce Does it matter how long the ad impression is? My ad placement is only in the start menu. It will be like 5 secs of showing the ad. Will it effect the earnings ?stctr2014-02-13 10:16:09
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Post » Thu Feb 13, 2014 11:57 am

If you use CocoonJS, once you show a banner Ad, its gonna refresh and show it on every layout... so, no go for "just menu only". If you add trigger to hide it on gameplay layers, it still show the Ad (and therefore, download the Ad/Impression count) for ONE frame, and MoPub/AdMob isn't going to be happy about that.

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Post » Thu Feb 13, 2014 1:16 pm

ad only in menu = no one will click it
ad on level bottom = more clicks
Fullscreen ads = in my case 11-12% fillrate so I removed them

story of Flappy Bird is nice, but treat it like fairy tale. Why? Because it's 1 case for thousands independent developers. And with 50,000$ daily - this guy can already retire, especially in Vietnam :)


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Post » Thu Feb 13, 2014 1:44 pm

I'm getting 94% fill rate on my fullscreen ads from admob.
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Post » Thu Feb 13, 2014 2:08 pm

@Silverforce That's really bad, i don't want to irritate the players. But i really need to make money to pay my debts, it's hard to be a standalone student. :( :D

@szymek So fullscreen ads does not get clicks and views don't count fair? The best earnings are level bottom ads ?

@ArcadEd Send you a pm :)
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Post » Thu Feb 13, 2014 2:16 pm

@stctr

much depends on users geolocation. I guess ArcadEd have more 1st world, so good fill rate. In case of normal banners you have always high fillrate because of AdMob ads and AdSense backfill.szymek2014-02-13 14:17:27
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Post » Fri Mar 07, 2014 3:58 am

Love this thread. Thanks for the info!
Check out my games on Google Play:
BEAST ATTACK (1,000,000+ downloads!)
ZOMBIE BASH (Android) (Launched Feb 17)
ZOMBIE BASH (iOS) (Launched March 17)
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